Leverage innovation so you can lead in an industry that never stays still

Entertainment and media

A man looking at a football match on TV

Competition is heating up. Streaming giants are battling subscription fatigue and face slowing growth, while social media and gaming platforms steal the show. AI and ad tech are opening the door to new content creation and revenue opportunities. Companies can seize these opportunities by rethinking partnerships, restructuring portfolios and embracing reinvention. The bold moves you make today, from acquisitions to diversification, will determine whether you’ll be able to thrive in an industry that rewards innovation.

How we can help

Our teams help you navigate media’s shake-up—in areas such as M&A, technology transformation and regulation—while optimising your streaming, gaming, advertising and sports operations. We cut through complexity to simplify operations, unlock growth and deliver measurable results. 

 

Optimise ad tech

We help companies transform their advertising approach through optimised ad-tech ecosystems. AI-driven targeting and seamless omnichannel strategies no longer deliver results. The real power lies in precision targeting, personalisation and authenticity to create more meaningful audience experiences—strengthening relationships, increasing content value and boosting revenues across every platform.

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Scale AI to get ahead

From content creation and recommendation engines to financial forecasting and workflow automation—AI drives efficiency and creativity so you can gain a competitive edge. Success demands strategic implementation, governance and full-scale adoption across the business. We help you embrace AI transformation and lead the way in redefining the future of entertainment.

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Personalise customer experience

Audiences expect tailored experiences that respect their preferences and values. In the highly competitive spaces of streaming, gaming and digital media, relevance dictates retention. Let’s harness data to personalise recommendations, refine advertising strategies and navigate privacy regulations. Driving engagement and maximising lifetime value is the way to stay ahead in a saturated market. 

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Reinvent business models

The old rules no longer apply. As content, technology and distribution continue to converge, we help you rethink what’s possible. Evolving your strategy for today’s landscape is the way forward—where direct-to-consumer platforms, content aggregation and ad-supported models create new opportunities. We work with you to align your portfolio and reshape your business fundamentals, capturing value that others miss.

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Leverage cloud solutions

Content delivery at a global scale requires flexible, resilient technology infrastructure. Our digital teams architect cloud-native solutions that give you the agility to scale on demand, reduce costs and accelerate innovation. We help you modernise your legacy systems, integrate AI, drive automation and build flexible platforms that support real-time content delivery. A robust cloud strategy will address operational inefficiencies and scaling issues, as well as stimulate growth. Media companies that master scale will shape what comes next.

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Defend against risk

For media companies, strong compliance can be a source of competitive advantage. As regulations increase and cyber threats escalate, we help you protect intellectual property, secure user data and keep pace with regulatory change. All factors that are crucial to maintaining audience trust and operational stability. A proactive approach forms the foundation for digital resilience, reputation management and long-term business success. 

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Drive M&A advantage

The media landscape is evolving, with strategic deals defining who leads the market. We help you navigate complexity and execute with precision—whether acquiring digital platforms, divesting non-core assets or securing funding for new ventures. M&A success requires more than just financial alignment—it demands seamless integration, technology transformation and a clear post-deal strategy. In this high-stakes market, we work alongside you, helping you act decisively and identify high-value opportunities for strategic advantage. 

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Harness transformation

Streaming, social and interactive content have fundamentally changed how audiences engage with media. Transformation is imperative. Our teams help you turn market shifts into real advantages. Together, we break down silos, help you adopt new revenue models and bring in relevant technologies. Companies that move decisively now will shape the industry’s future.

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Explore the domains of growth

Industries are reshaping around fundamental human needs, creating value through collaboration across interconnected domains that now replace traditional value chains. Explore the domains relevant to your sector.

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Contact us

Wilson Chow

Wilson Chow

Global TMT Industry Leader, Partner, PwC China

Werner Ballhaus

Werner Ballhaus

Global Entertainment & Media Sector Leader, Partner, PwC Germany

Lori Driscoll

Lori Driscoll

Global TMT Industry Advisory Leader, Principal, PwC United States

Vanesa Gonzalez

Vanesa Gonzalez

Global TMT Industry Assurance Leader, Partner, PwC Spain

Pavan Kakade

Pavan Kakade

Global TMT Industry Tax Leader, Partner, PwC United Kingdom

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