Capturing value in the new agri-food domain of growth

How we feed ourselves

Two men in a greenhouse

Rethinking the future of food

By 2050, the world’s population will exceed nine billion. Providing healthy food for everyone while conserving land, water and energy is a daunting challenge. To meet it, fresh ideas and new collaborations are emerging, spanning the traditional boundaries of agriculture, technology and food value chains. Industries are reconfiguring. Production and distribution systems are being reshaped to focus on the essential goal of feeding the world. The result is a new domain of growth, full of opportunities for new business models—we can help you seize them.

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How to win in the Feed domain

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We look a decade ahead ​so you can create value today

A reconfiguration of the global economy means the value of the Feed domain could reach up to US$10.8 trillion in 2035. We’ve mapped the value in motion from now to 2035, so you can build a future-ready business to capture it. 

See the shifts. Seize the value. Stay ahead.

Discover how 

Explore other domains of growth

Industries are reshaping around fundamental human needs, creating value through collaboration across interconnected domains that now replace traditional value chains. 

Industry expertise

We bring expertise industries are built on so you can make decisions your future can stand on.

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Our presence

National Retail Federation 2025

New York, January 12-14, 2025

National Retail Federation 2025 is where the industry goes to build relationships, gain new insights to help make bold choices in the year ahead and experience the futuristic tech that is transforming retail. Please stay tuned for more details on our participation.

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Consumer Goods Forum

Amsterdam, June 10-13, 2025

The Consumer Goods Forum annual Global Summit will bring together retailers, manufacturers and service providers to share knowledge and practices to overcome today’s most pressing challenges. Please stay tuned for more details on our participation. 

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Sabine Durand-Hayes

Sabine Durand-Hayes

Global Consumer Markets Leader, PwC France

Harald Dutzler

Harald Dutzler

Global Consumer Goods Leader, Partner, Strategy& Austria

David McGee

David McGee

ESG Leader, Partner, PwC Ireland (Republic of)

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