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PwC Pulse Survey
Real-time surveys. Business insights.
What is Pulse? Growth isn’t easy. Especially now. In a world of constant change and complexity, there’s no playbook for what comes next. But you’re not alone. Other C-suite leaders and board members are navigating the same uncertainty — and shaping new strategies in real time. That’s the power of shared perspective. PwC’s Pulse Survey regularly taps into the thinking of today’s top decision-makers to capture their take on the economy, regulation, innovation, enterprise-wide transformation and more — so you can see around corners, benchmark your priorities and unlock fresh ideas for growth.
Current survey
100 days in: What’s next for business
As the Trump administration crosses the 100-day mark, executives are responding to continued volatility with speed and precision. Our May 2025 Pulse Survey shows that executives aren’t waiting to see what happens — they’re moving. On average, more than half (53%) of companies have moved beyond planning and are actively adjusting forecasts, reducing costs and diversifying suppliers. US economic policy, AI regulation and trade developments are driving short-term strategy shifts as executives look ahead. Yet despite the action, 57% of executives say they’re missing opportunities due to slow decision-making.
Executives are embracing a two-speed strategy: acting quickly to manage today’s risks while building flexibility for tomorrow’s growth. See what’s unfolding — and how you can get ahead.
Executive takes on 100 days in: What’s next for business
Past PwC Pulse Surveys
To view data and insights from PwC Pulse Surveys, please see below.
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