Global Tourism & Hospitality Center of Excellence

With our end-to-end understanding of the tourism and hospitality industry and unparalleled expertise, we help you re-emerge with resilience into sustainable growth.

Headquartered in both KSA and the UAE, active internationally. We advise tourism and lodging clients across +60 countries worldwide inclusive of +30 MENA Clients.

+30 Experts. A growing team of tourism and hospitality experts and leaders in the field regionally and internationally

Global and regional collaboration. Working with leading subject matter experts and a full range of PwC expert teams in other territories and lines of service.

Deep Industry expertise. Previous employers of our team members include leading tourism destinations, global and regional hospitality investment and operating companies.

Our Global presence and extensive network enable us to mesh international experience and local knowledge providing our clients with well rounded advisory services.
Our team members have hands-on experience in various operational and managerial positions in some of the industry’s leading companies.
Our comprehensive experience across competencies enables us to accompany you through the full project cycle, reducing the risk of any unexpected challenges.
We actively engage in the industry's development, by lecturing at several institutions, and shape the tourism industry with our thought leadership.

Our approach ensures the alignment of the overall strategy, visitor journey and points of differentiation, ultimately leading to increased guest satisfaction and loyalty.
We are both thorough in our assessment of a project's commercial viability and ready to engage in creative discussions to bring destinations or concepts forward.
Our experts work closely with individual clients to define and implement a custom and tailored project design to solve the destination’s unique challenges and create value.
Our understanding of stakeholder needs will help you ensure the alignment of expectations and the long-term success of your project.

Providing end to end advisory services to our clients, overseeing the entire lifecycle of tourism & hospitality projects

Destination Services
Operator services
Investor services
Digital and Education services

Destination Services

We aid government entities, destination management and marketing companies (DMCs) to plan and develop their destinations.

Operator services

We help tourism & hospitality operators to optimise operating model, governance and performance by enhancing revenues, assuring quality, and analysing and streamlining their costs

Investor services

We support investors in strategy formulation and execution, which entails guiding owners, developers and investors through buying, selling and constructing tourism & hospitality assets.

Digital and Education services

We help hotels, tourism companies and destinations by developing and delivering a Digital Customer Journey Experience for proposed projects.

We also help them develop their strategy & infrastructure and deliver customised courses for vocational and managerial skills.

Our story to date

Founded in Zurich, Switzerland in response to an identifiable need for tourism and hospitality experts
Relocated to the Middle East in response to the demand for experts in the tourism and hospitality industries.